TDCP introduced Motor Sports event during the year 2005 in the majestic desert of Cholistan. The event was meant to promote Cholistan’s culture, heritage and gradually became Pakistan biggest Motor Sports event. It is widely covered by local, national and international media. Participants from Pakistan and abroad attracted more than 300,000 spectators. The venue was full of with spectators witnessing the cultural night with several singers, including folk performers, enjoying a spectacular display of fireworks and paragliding show was also organized. The buzz of event was heard all over the country through various media. This Time DHA Bahawalpur was one of the main sponsors of the event. The Thirteen edition of Pakistan’s iconic TDCP Cholistan Jeep Rally was held from14 to 18 February 2018 at the Cholistan Desert, Derawar Fort. It provided an opportunity to introduce DHA Bahawalpur through promotions & branding during various phases of the event. DHAB presents 1x trophy plus Rs. 500,000 cash prizes for winner of the Jeep Rally and 1st, 2nd and 3rd trophies for winners of stock category. Mir Nadir Magsi was once again the winner of the Rally.