Pakistan most iconic motor sports event, TDCP Cholistan Jeep Rally is scheduled to take place between 14 to 18 February 2018. It is the thirteen edition of Jeep Rally and will take place at the Cholistan Desert, Derawar Fort. A media briefing in this regard was held at Royal Palm Lahore on 29 Jan 2018, Major Rai Zameer Ahmad Director Marketing DHA Bahawalpur has been participated on the behalf of DHA Bahawalpur. DHA Bahawalpur have signed a MOU with TDCP as main Sponsor / major partner of Cholistan Jeep Rally with TDCP.