TDCP introduced Motor Sports event during the year 2005 in the majestic desert of Cholistan. The event was meant to promote Cholistan’s culture, heritage and gradually became Pakistan biggest Motor Sports event. DHA Bahawalpur was one of the main sponsors of the event. Cholistan Jeep Rally was held from 14 to 17 February 2019 at the Cholistan Desert, Derawar Fort. It provided an opportunity to introduce DHA Bahawalpur through promotions & branding during various phases of the event. Mir Nadir Magsi was once again the winner of the Rally.